![]() ![]() ![]() So it was just a huge hole in the industry. ![]() Being a Sephora girl, I like my purples, I like crazy colors, I like pigmentation, and things that stay on my face longer than an hour. T: “I kept looking at the natural clean space, and just noticing how much it lacked trends, how much it lacked color choice, how much it lacked efficacy – just in the color space – I think skincare is amazing, but color really needs to work hard to compete. L: “So what spurred the creation of Athr Beauty?” I like to say I got my 3rd masters degree at Sephora- it can be pretty intense.” Clearly, this woman has expertise in the design and functionality of products. She also handled makeup collaborations like the Pantone collections, Mara Hoffman, and Moschino to name a few. She held the development position for Sephora brand tools and accessories for 7 years (i.e: brushes, eyelash curlers, sharpeners). “They offered me a job and I was like ‘No seriously I don’t know anything about makeup!’, and they said ‘that’s not what we’re looking for, we’re looking for someone that knows what it takes to create a product from conception and production to getting it in stores”. It wasn’t her intention to seek a job in the cosmetics industry. Tiila initially worked in the fashion industry for 5 years before landing a position at Sephora. The four center shadows are shimmery and have a color shift they’re perfect for layering over the other shadows to create multi-dimensional looks. If you’re a makeup maven on Instagram, you may have seen the gorgeous Rose Quartz Palette circulating through your feed in some capacity – twelve shades of glistening and matte tones radiate like jewels from their pink and rose gold packaging. We make our way outside to a bench to chat all about Athr Beauty – her clean and eco-conscious brand that launched in June of 2018. It is already obvious why her brand is so successful: every fiber of her being is woven into it’s creation. Tall, perfectly tousled hair, and a gorgeous swath of cool toned brick-colored eyeshadow framing her eyes. I am instantly taken aback by her cool girl swagger – she is everything you’d picture the creator of Athr Beauty to be. Tiila (pronounced Tyla) walks in and warmly offers a hand and a smile. With the stars as a muse and the earth as a palette Aether Beauty Crystals infuse formulations to combine transcendent shimmer and glow with wellbeing benefits.I arrive at Ritual Coffee in the trendy Mission District of San Francisco. We use organic, ocean-friendly, biodegradable and ethical ingredients and ban over 3000 ingredients that could harm you, animals or the planet. All Aether Beauty Packaging is made from recycled materials. In 2018, Tiila created the beauty industry's first zero-waste eyeshadow palette, but that's not all. The result is highly pigmented, sustainably sourced makeup and desert-inspired beauty.Įvery decision Aether Beauty is shaped by the goal of sustainability, from the sourcing of ingredients to packaging and shipping. Desert-derived ingredients like prickly pear seed oil thrive in the harsh, dry desert climate, bringing their resilient, restorative magic to your skin. Inspired by the plants around her, Tiila infuses each product with organic, sustainably sourced desert oils that strengthen and moisturize the skin to support long-term skin health. she founded Aether Beauty to bridge the gap between ethical beauty, sustainability and truly powerful, innovative and luxurious vegan formulas.Īether Beauty was born in the light of the desert sun in Tucson, Arizona. Tiila was responsible for the product development of makeup and sustainability at Sephora. A creative mind with a background in sculpture and fashion design. Aether Beauty was founded in 2018 by Tiila Abbitt.
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